This event is currently at capacity. If you are interested in being placed on a waiting list, please contact Melissa Cooper, Marketing & Events Assistant at (215) 399-3524 or melissac@philaculture.org. We will honor these requests on a first come, first served basis.

Breakfast Club – The Ageless Generation: Segmenting Baby Boomers

Age isn’t what it used to be. According to population trends, Americans are living longer. By 2050, the projected number Americans over the age of 65 will be 81 million, up from 37 million in 2005. The Baby Boomer generation has changed our country in every stage of their lives, and will continue to do so as they reach retirement.

Baby Boomers represent a key segment of most arts audiences, and their participation, or lack there of, can have a great impact on arts organizations. Understandably then, arts marketers have a vested interest in reaching out to Baby Boomers. The challenge is that Baby Boomers cannot be defined by birth year alone. They are a generation of individuals who vary greatly in back ground, education, income, and tastes in the arts.

• How as Arts Marketers can we make our case to Baby Boomers?
• What strategies can you employ to attract a generation of individuals?
• What are the best methods for segmenting Baby Boomers?

Join us for breakfast as we discuss research on trends in arts participation and the varying attributes of the Baby Boomer identity.

We will discuss:

• The National Tour Association’s Research & Development Council’s Current Assessment Report for the Baby Boomer Market
• Excerpts from Standing Room Only, Strategies for Marketing the Performing Arts
• WolfBrown’s Sounding Board
• Charles Duhigg’s New York Times Article, Six Decades at the Center of Attention, and Counting.

Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative, Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.